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The chapter "Directing" in CBSE Class 12 Business Studies provides a comprehensive understanding of one of the most crucial management functions. Directing involves guiding, supervising, motivating, and leading employees to achieve organizational goals. This chapter delves into the various aspects and principles of directing, highlighting its significance in the management process.

Introduction to CBSE Class 12 Business Studies Chapter "Directing"

This chapter explains the meaning and nature of directing, emphasizing its role in ensuring that employees work towards achieving organizational objectives. Key topics covered in the chapter include:

  • Meaning of Directing: Directing is defined as the process of instructing, guiding, and inspiring employees to perform their tasks efficiently to achieve organizational goals.
  • Characteristics of Directing: It involves continuous activity, human factor, creative activity, and executive function.
  • Importance of Directing: Directing integrates employees’ efforts, enhances efficiency, ensures effective communication, and helps in achieving organizational goals.
  • Principles of Directing: These principles include maximum individual contribution, harmony of objectives, unity of command, appropriateness of direction technique, managerial communication, and use of informal organization.

Assignments for CBSE Class 12 Business Studies Chapter “Directing”

  1. Short Questions:
    • What is informal communication?
    • Which style of leadership does not believe in the use of power unless it is absolutely essential?
    • Which element in the communication process involves converting the message into words, symbols, gestures, etc.?
  2. Long Questions:
    • Explain the process of motivation with the help of a diagram.
    • State the different networks of grapevine communication.
    • Explain any three principles of Directing.
  3. Case Study Analysis:
    • Analyze a situation where the workers are unwilling to take up any kind of work and suggest ways the supervisor can handle the problem using the elements of directing.
  4. Research Project:
    • Investigate how different types of financial and non-financial incentives are used to motivate employees in a well-known organization.
  5. Debate Preparation:
    • Prepare for a debate on the importance of formal versus informal communication in organizations.

Conclusion

The chapter “Directing” equips students with essential knowledge of how to guide and motivate employees effectively. Understanding these concepts is crucial for future managers and leaders to ensure the smooth functioning and success of an organization.

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Questions and Answers for CBSE Class 12 Business Studies Chapter "Directing"

Q1: What is informal communication?

  • ANS: Informal communication, also known as grapevine communication, does not follow a formal path and allows information to flow in all directions without any set structure.

Q2: Which style of leadership does not believe in the use of power unless it is absolutely essential?

  • ANS: Laissez-faire or free-rein leadership style believes in using power only when it is absolutely essential, giving subordinates full authority to take decisions.

Q3: Which element in the communication process involves converting the message into words, symbols, gestures, etc.?

  • ANS: The element encoding in the communication process involves converting the message into words, symbols, and gestures.

Q4: Explain the process of motivation with the help of a diagram.

  • ANS: Motivation involves a need or desire that energizes and directs behavior towards achieving a goal. It includes need recognition, tension creation, drive towards goal fulfillment, and reduction of tension.

Q5: State the different networks of grapevine communication.

  • ANS: The different networks of grapevine communication include:
    • Single Strand Network: Information passes from one individual to another in a sequence.
    • Gossip Network: One individual shares information with several others.
    • Cluster Network: Information is shared with a select few who in turn share it with others they trust.
    • Probability Network: Information is shared randomly without any specific pattern.

Q6: Explain any three principles of Directing.

  • ANS:
    1. Maximum Individual Contribution: Managers should use techniques that encourage employees to contribute their best towards achieving organizational goals.
    2. Unity of Command: Employees should receive orders from only one superior to avoid confusion and ensure clear instructions.
    3. Managerial Communication: Clear and effective communication between managers and employees is essential for understanding and executing tasks efficiently.

Q7: What are the common barriers to effective communication? Suggest measures to overcome them.

  • ANS: Common barriers include semantic barriers, psychological barriers, personal barriers, and organizational barriers. Measures to overcome them include ensuring clear language, providing complete information, encouraging feedback, and being open to communication.

Q8: Discuss Maslow’s Need Hierarchy theory of motivation.

  • ANS: Maslow’s Need Hierarchy theory categorizes human needs into five levels: physiological needs, safety needs, belongingness needs, esteem needs, and self-actualization needs. Each level of need must be satisfied before moving on to the next higher level.

Q9: Explain different financial and non-financial incentives used to motivate employees of a company.

  • ANS: Financial incentives include salary, performance-based incentives, bonuses, stock options, profit sharing, and retirement benefits. Non-financial incentives include job security, recognition, challenging work, career growth opportunities, and involvement in decision-making.

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